Feature Review

The Apple Tree Theory: The Entrepreneur's Guide to Success, by Niklas Alm, is a short compendium of basic principles and truths, which one can use to achieve greater success and happiness. The manual is comprised of short chapters, easily read, and simply communicated, such that one can assimilate each basic fundamental presented. None of it requires "believing" or accepting any ideology or philosophy of life. They are, for the most part, as basic and essential as taking one's next breath. And if they are to be compared to breathing, which keeps us alive, then certainly, some of these principles, if applied to one's life, could only bring about improvement. The material presented by the author is based on his own experiences as a successful businessman and entrepreneur. You have nothing to lose in reading this book. Keep it by your bed, or by your office computer; read a chapter or two each day, let it soak into your essence, and then incorporate them in your approach to life and your dreams. Greater success might not be achieved overnight, but there is no question that if applied with effort and discipline, these principles can change one's life for the better. I recommend this book not only for entrepreneurs, but for anyone seeking to reach their goals.